ATTUNE® FOODS REWARDS COLORADO WOMAN FOR GUTSY BEHAVIOR
Retired Principal’s Decision to Get Healthy Delivers Dream Trip to Alaska
SAN FRANCISCO – August 5, 2008 – When Arvada resident Karen Cravens took charge of her life little did she know it would help her fulfill a dream of visiting Alaska. This month, thanks to her gutsy behavior, the retired Jefferson County principal will get to realize her dream as the winner of the Attune Foods “Get Gutsy Sweepstakes”.
Cravens entered the sweepstakes on a whim after sampling Attune’s Probiotic Wellness Bars at her local Curves fitness center. “I enjoyed the bars because they taste good and have good stuff in them. I figured the free samples would run out eventually so I should find out where they were sold,” she said. “That’s when I saw the call for gutsy stories and sent mine in.”
The reward is part of Attune Foods’ celebration of everyday examples of bold, courageous and gutsy behavior with a grand prize trip for two to Alaska with Backroads – the world’s number one active travel company. Her brief entry described her first African safari and hot air balloon ride at age 56 and how, two years later, she decided to take charge of her life and lost 60 pounds. It was this courage and her vow at 60 to “buy a new mountain bike and wear it out” that embody the spirit of the “Get Gutsy” contest and the Attune brand.
“Karen is truly an inspiration. She took charge of her health and her life – that’s pretty gutsy and deserves to be rewarded,” said Rob Hurlbut, CEO of Attune Foods. “At Attune, we want to help people feel their best so they can do what they want in their everyday lives, listen to their guts and follow their dreams, just like Karen.”
For a woman’s who’s motto is “if you don’t move it, you won’t lose it,” the prize couldn’t be more fitting. She and her guest will spend five days hiking, biking and sea kayaking, which she’s been using her mountain bike to train for.
Attune Foods produces the popular Attune Probiotic Wellness Bars in chocolate and granola varieties. Attune’s products can be found in the refrigerated yogurt section of more than 2,500 U.S. retailers such as Safeway, H-E-B, Whole Foods, Publix, Wegmans, Hannaford, King Sooper and Giant Eagle and online at www.attunefoods.com.
Each Attune daily wellness bar is packed with five times the live active cultures found in yogurt in a portable, great-tasting bar. Attune Foods is the first company to bring to market both chocolate and granola bars that combines great taste with the digestive and immunity benefits of probiotics for everyday wellness.
Attune’s patent-pending Chocolate Probiotic Wellness Bars are available in Dark Chocolate, Chocolate Crisp, Mint Chocolate and Blueberry Vanilla varieties. Each 20-gram bar has 100 calories or less and is an excellent source of calcium. Attune Granola Probiotic Wellness Bars have a light, yogurt-flavored coating and are available in new Chewy Chocolate and Peanut Butter & Chocolate as well as Mango Peach, Wild Berry, Strawberry Bliss and Lemon Crème. Each 40-gram bar has 170 calories and is an excellent source of calcium, a good source of protein and has 3 grams of fiber.
About Attune Foods
Founded in 2006, San Francisco-based Attune Foods is dedicated to bringing innovation to the food business by creating convenient, great tasting natural foods that make you feel your best every day. Attune Probiotic Wellness Bars combine great taste with the health benefits of probiotics to support digestive health, immunity, and overall health and well being. To find about more about Attune, probiotics and daily wellness, visit www.attunefoods.com.
Contact:
Jennifer Giambroni
attune@allisonpr.com
415-277-4910